What is the purpose of the collab with Waste Management? Are there any results?
Apart from being committed to presenting environmentally friendly products, Pürlosophy also collaborates with Waste Management Partners to jointly reduce beauty waste in Indonesia. This collaboration is carried out through a beauty waste take back program.
"Through this take back program, customers can exchange consumable Pürlosophy beauty waste for discount vouchers for purchasing products at Pürlosophy. There will also be a loyalty program. "So, consumable Pürlosophy skincare waste can be exchanged for new Pürlosophy products," said Fauziah Adularia Acyuto, Marketing Manager of Pürlosophy.
This take back program is considered to provide benefits for both parties. For Pürlosophy, this program can help reduce beauty waste and increase public awareness of the importance of protecting the environment. For Waste Management Partners, this program can provide additional income and help reduce waste accumulation.
The following are some of the benefits of collaborating with waste management specifically as a beauty brand in Indonesia:
- Reduce beauty waste
Beauty waste is a type of waste that is difficult to decompose. Beauty products that contain chemicals and plastic can pollute the environment. Collaboration with waste management can help beauty brands reduce the beauty waste they produce.
- Increase public awareness
Collaboration with waste management can be a means of increasing public awareness of the importance of protecting the environment. Beauty brands can educate the public about the dangers of beauty waste and how to reduce it.
Benefits of Collaborating with Waste Management Partners
Collaborating with waste management partners is the right step for beauty brands who want to reduce beauty waste. Here are some of the benefits you can get:
- Increase consumer awareness of the importance of reducing beauty waste
Collaboration with waste management partners can help beauty brands increase consumer awareness of the importance of reducing beauty waste. This can be done in various ways, for example by providing education through social media, websites, or CSR programs.
- Improve the image of a beauty brand
Beauty brands that are committed to reducing beauty waste will gain a positive image in the eyes of consumers. This can increase consumer confidence and encourage them to buy products from that brand.
- Increase sales
Collaboration with waste management partners can increase sales of beauty products. This is because consumers will feel more confident in buying products from this brand because the brand has a commitment to reducing beauty waste.
Pürlosophy Strategy to Reduce Beauty Waste
Apart from collaborating with waste management partners, Pürlosophy also implements several other strategies to reduce beauty waste, namely:
- Using environmentally friendly raw materials
Pürlosophy uses environmentally friendly raw materials, such as bottles and outer packaging from recycled materials. This can reduce the amount of plastic waste produced.
- Use minimalist packaging
Pürlosophy uses minimalist packaging to reduce the amount of packaging waste.
- Developing multifunctional products
Pürlosophy develops multifunctional products to reduce the number of products needed by consumers.
Conclusion
Pürlosophy is a beauty brand that is committed to reducing beauty waste. Collaboration with waste management partners is the right step for Pürlosophy to achieve this commitment.
