Pure Purpose of Pürlosophy

Green Marketing or Green Washing? Come learn more!

Real Green Marketing Green marketing is a marketing practice that prioritizes aspects of environmental sustainability. This practice can be done in various ways, such as using environmentally friendly raw materials, producing more energy efficient products, or reducing waste. Pürlosophy is an example of a brand that implements green marketing correctly. This brand does not just use the "environ...

Is Skincare Safe with Recycled Bottles?

The question often asked by consumers is whether it is safe and not contaminating if skincare has bottles made from recycling? The answer is safe . The recycled bottles used by Pürlosophy have gone through a strict sterilization process. This process aims to remove all bacteria and dirt that may still be contained in the bottle. The sterilization process for recycled bottles is usually carried o...

The Relationship between Circular Economy and Philosophy

Circular Economy Concept in Beauty Industry Circular economy is an economic concept that aims to reduce waste and pollution by designing products and production systems that can be reused and recycled. This concept is starting to be widely applied in various industries, including the beauty industry. Pürlosophy is a beauty brand that promotes the circular economy concept. With the skipcare conc...

What is the purpose of the collab with Waste Management? Are there any results?

Apart from being committed to presenting environmentally friendly products, Pürlosophy also collaborates with Waste Management Partners to jointly reduce beauty waste in Indonesia. This collaboration is carried out through a beauty waste take back program. "Through this take back program, customers can exchange consumable Pürlosophy beauty waste for discount vouchers for purchasing products at ...

If there is slow-fashion then we are included in slow-beauty!

Slow Beauty: Environmentally Friendly and Non-Consumptive Skincare The skipcare concept promoted by Pürlosophy is in line with the "slow beauty" trend that is currently developing in the world. Slow beauty is a movement that encourages people to be wiser in consuming beauty products. This movement emphasizes the importance of using quality and environmentally friendly products, as well as reduci...